Alexis Demarquis — business & data analyst, Bordeaux

Advice you didn't fucking ask for

Fucking simplify.

#design

My mom told me to be smart

Timeline from 2005 to today, each step a wider bar than the last.

Business school, then my own web agency in 2005. Media agency the year after, where I built the ad sales arm from scratch. Six years at News Republic growing a news app across Europe, until Cheetah Mobile acquired it. At Sud Ouest since 2017: mobile marketing, then product owner, now analyst.

One question the whole way through: how an audience gets built, and how it turns into revenue.

Where ideas go to die

A funnel of five gates, from every idea down to a single repository.

I shipped my first product end to end before asking whether anyone wanted it. Payment, OAuth, database, GDPR, transactional emails, documentation — all of it, done properly. The one thing I never checked was whether anyone was looking for it. Nobody was.

So I wrote the thing I should have had first. Five gates, ordered from cheapest to most expensive to check, each one eliminating. The gates aren't the interesting part — the log is.

Read the grid

Because I have feelings too

A year in pixels, one colour per day, filled up to the current day.

I wanted to see a whole year at a glance — one colour a day, twelve months on a single screen. Nothing did it the way I had in mind, so I built it with AI instead. Not one line typed by me — every single one read, questioned and approved before it shipped.

Two months later it was live, and it's a real product: subscriptions, OAuth, a database, GDPR, transactional email, a printable poster. I still open it every evening. That part works.

What I got wrong is everything that comes after shipping. Hardly anyone knows it exists, and that's on me — not on the product.

mooday.fr

Where money talks more than words

Salary distribution by bracket, with a cumulative curve on top.

Same idea as before, in the right order this time. I checked the demand existed before writing a line: people already search for the French median salary. The answer was out there — as articles. Nobody had turned it into a tool.

Public statistics, turned into one sentence about you. Your salary never leaves your browser: nothing is sent, nothing is stored, so there's no cookie banner to dismiss.

meilleursalaire.fr

Music for the soul

The waveform of a playlist, one passage standing out from the rest.

One playlist out of many. This one comes running with me. It's dated, like everything I listen to — I got stuck somewhere around 2010 and never really tried to get out.

Apple Music · Electro chic

Where my heart belongs

A grid of nine blurred thumbnails behind a padlock: a private account.

My wife, my two kids, the people I love, and the places we go. It's private, and it stays that way — you're welcome to ask, if we've actually met.

Instagram